Content Strategist (Team Lead)

Are you a visionary content leader with a passion for crafting compelling narratives and driving strategic initiatives? Join our dynamic team in Bali as a Content Strategist (Team Lead) and take the helm in shaping our brand's voice, engaging audiences, and elevating our digital presence. Private Advertiser is a leading advertising agency in Bali, known for its innovative approach and commitment to excellence. In this role, you'll work closely with our creative and marketing teams to develop and implement content strategies that resonate with our target audience. You'll be responsible for creating content calendars, conducting content audits, and analyzing performance metrics to ensure our content is both impactful and aligned with our business goals.

As a Content Strategist (Team Lead) at Private Advertiser, you'll have the opportunity to work on a diverse range of projects, from social media campaigns to website content and email marketing. You'll collaborate with designers, copywriters, and other stakeholders to create cohesive content experiences that drive engagement and conversions. This role offers a dynamic and collaborative environment where your ideas and leadership can make a tangible impact on our brand's success.

📋 Tanggung Jawab Pekerjaan

• Develop and implement content strategies that align with our brand's voice and business objectives.
• Create and manage content calendars, ensuring a consistent and engaging content schedule.
• Conduct content audits and analyze performance metrics to identify areas for improvement.
• Collaborate with the creative and marketing teams to develop compelling content ideas and concepts.
• Oversee the creation and distribution of content across various digital channels, including social media, email, and our website.
• Lead and mentor junior content strategists, providing guidance and support to help them grow professionally.
• Stay up-to-date with industry trends and best practices, incorporating new insights into our content strategy.
• Measure the effectiveness of our content initiatives and report on key performance indicators (KPIs) to stakeholders.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content strategy, with a proven track record of success in a leadership role.
• Strong understanding of digital marketing channels and tools, including Google Analytics, SEMrush, and Hootsuite.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and communicate effectively with stakeholders at all levels.
• Proven ability to lead and mentor a team, fostering a collaborative and creative environment.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Familiarity with content management systems (CMS) such as WordPress or Drupal.
• Certification in content strategy or digital marketing is a plus.

🛠️ Keahlian

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